Education
Adina Zara has initiated and developed unique educational programs in Romania, together with the Romanian-American University: the first postgraduate university programs in Digital Marketing & E-commerce with AI, Social Media Marketing & AI and Productivity with AI — and the High School Innovation Challenge, the country's first national AI & business program for high-school students.
For professionals
Innovative programs created by the Romanian-American University in partnership with Igodemy, where AI isn't a module at the end — it's woven into everything. Academics teach side by side with practitioners from Google, PepsiCo, Nielsen and Crowd Favorite, and every week ends with something participants can apply at work the very next day.
The only postgraduate digital marketing & e-commerce program in Romania run by a university together with guests from the business world.
Strategy, personal branding, content, SEO, UX research and Google Ads — rebuilt around AI and taught by academics alongside ex-Google and industry practitioners.
The only postgraduate social-media marketing program in Romania run by a university together with guests from the business world.
AI-powered content, Meta campaigns, YouTube, LinkedIn B2B and digital communities — with guests from PepsiCo, Nielsen, Salestools and the creator economy.
The first university course in Romania that uses AI to boost productivity and automate business and marketing processes.
A 100% applied program: automate repetitive tasks, create content faster and build your own AI tools and agents — no technical background needed.
We also invest in the generations to come — giving high-school students practical skills in AI and business, long before they reach university.
Romania's first national AI & business program for high-school students — developed by the Romanian-American University in partnership with Igodemy, with Google Romania and TotalSoft. In 8 weeks, teams of 2–5 students turn an idea into a real business with AI, guided by international mentors, and pitch it live on the RAU campus.
On the ground
Before building anything, we go to the students. We visit high schools across Romania to listen — to understand what young people need, what excites them about AI and business, and which skills they wish school gave them.
Every visit shapes the High School Innovation Challenge, so the program answers real questions from real students.
Why we do it
Every one of these programs started from the same conviction: that people in Romania — from high-school students to young professionals — deserve access to the newest knowledge, the best tools and the most generous mentors. Not years from now, but today.
When a teenager pitches their first startup, or a professional builds their first AI agent, something changes: they stop waiting for the future and start building it.
“We don't just teach AI. We help people become the ones who shape what comes next.”
Adina Zara Professor of Marketing & AI, PhD · Director of the High School Innovation Challenge