Our Team

Adina Zara
Adina Zara Co-Founder & Business Lead

I believe the future belongs to leaders who adapt quickly and use technology with purpose. With 20+ years in customer-facing leadership and over a decade creating learning experiences — from university programs to professional masterclasses — I help individuals, entrepreneurs, and organizations grow with clarity and impact.

My work blends business leadership, innovation, and research to build strategies, programs, and ecosystems that accelerate performance and develop future-ready capabilities. I focus on making practical, high-value knowledge accessible to professionals navigating transformation.

Holding a Ph.D. in Online Consumer Behavior & a Diplôme d'École Spécialisée (DES) in International Marketing and E-Commerce, I combine academic expertise with entrepreneurial skills to drive business success and professional growth.

Alex Bordei
Alex Bordei Co-Founder & Technical Lead

Engineering is how I think. Over the past decade I've designed, built, and scaled dozens of production applications and ML/AI systems across industries. The hard problem in AI is rarely the model — it's everything around it.

Learning never stops, and that's the part I love most. Mentoring engineers, running practical AI workshops, and speaking at European tech events and developer conferences keep me close to how teams actually adopt AI — and to the real bottleneck on adoption: not the technology, but the gap between what's possible and what people know how to do with it.

Robotics and mathematics are my passions. They shape the work I do today — tailoring unique AI and automation solutions for each client, and walking teams through how to actually use them, so the value compounds well after the project ships.

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